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Franchise News

Juice It Up! doesn’t play follow-the-leader

Our California-based healthy lifestyle franchise has always been on the forefront of nutrition and wellness trends

If you have to announce that you’re removing things like additives, artificial colors or extra sugar from your juices and smoothies, that begs the question: Why were they there in the first place?

Juice It Up! is a healthy lifestyle franchise that’s all for innovating and improving. We believe in constantly assessing your core products and refining your offerings where necessary, and that’s how we stay well ahead of the curve when it comes to healthy, mindful eating and wellness.

An assortment of bottled juices in shades of green, orange, yellow and purple are laying on a white fur background. Their labels include their ingredients in white script on the bottles.
Organic, cold-pressed juices straight from our refrigerated cases let guests buy a fresh juice or smoothie and grab one for later.

We like a little healthy with our delicious

It’s the combination of delicious and nutritious that drives sales for our franchisees. One customer favorite is the Pitaya Passion Bowl, featuring the bright magenta fruit more commonly known as dragon fruit. The bowl is made with raw organic pitaya, a passion juice blend, soy milk, strawberries and bananas. Pitaya is packed with antioxidants, high in fiber and naturally low in sugar. The bananas add a natural sweetness. The bowl is topped with organic omega-3 granola, strawberries, blueberries and honey.

It packs a lot of nutrition into 380 calories – potassium, protein, calcium, iron and Vitamins A and C. Perhaps they’ll also grab a 6-bottle Wellness Pack of cold-pressed juices with added minerals, vitamins and living enzymes. They come in golden beet, pineapple, green apple, ginger root, lemon and turmeric root, or apple, pineapple, cucumber, spinach, green kale, ginger root and turmeric.

We offer convenient, mobile meal replacement options, and everything we sell is designed to be both tasty and healthy. It seems like a no-brainer for a juice bar, but we take our food science seriously.

“We were the first company to offer açaí over 15 years ago,” says Noah Burgess, Research and Development Scientist. “A few years ago, we added in another superfruit called pitaya from South America. Our pitaya is grown in Nicaragua, it’s low in sugar, has lots of fiber and is high in antioxidants, just like açaí, and that’s been a great success.”

A bright magenta smoothie in a Juice It Up! branded clear plastic cup is being held up by a hand on the left. A watch band is visible.
“The color is so vibrant,” Carol DeNembo, Vice President of Business Development, says of our pitaya smoothies and bowls. “People love taking photos of it and sharing it on social media. It tastes great, and it’s a great nutritious option as a meal replacement.”

Wellness: Not just for the people, but also the planet

Lately, companies have been making proud announcements about switching from Styrofoam cups to containers that are more Earth-friendly. We think that’s great. We made the switch years ago.

Because our home office is based in Southern California, we naturally have a lot of locations there. When more progressive cities started banning Styrofoam, we knew we had a decision to make. We opted for clear, recyclable containers, and we implemented the change systemwide.

Look, juicing is a happy business. Our franchise owners are here because they want to live healthier lives and share a little happiness with others. What’s good for the planet is good for our people.

Our healthy lifestyle franchise is great for first-timers

Juice It Up! is a well-established franchise system that lets you fast-forward through the trial-and-error most startups face and benefit from the advantages of large group buying power, an experienced leadership team and peers who can help steer you through challenges.

Franchise owners with Juice It Up! bought into the brand because they are driven by a desire to live a healthier lifestyle and to share that passion with others. They research Juice It Up!’s 22 years in business and our dedication to providing healthy options to hungry consumers, and something clicks. They feel they’ve finally found a brand that aligns with their values.

Learn More

You can explore more about our healthy lifestyle franchise on our research pages. If you’d like to take a deeper dive, please fill out the short form on this page to receive your own password to our proprietary Juice It Up! Franchise Information Center. There, you can study our financial picture, including average earnings for our franchisees and more details about startup costs, read interviews with longtime franchisees, review tutorials for first-time franchise buyers and more.