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The Juice It Up! and veteran team

Discounts on fees, proven systems make us one of the best franchises for veterans

It’s no secret that veterans are a great fit for franchising. The structure necessary for a franchise to succeed is inherently familiar to any former member of the military. The self-discipline, leadership skills and ability to follow established systems and processes make veterans desirable franchise candidates. That’s why so many franchises offer financial incentives.

At Juice It Up!, we provide a number of advantages that we think make us one of the best franchises for veterans. To start with, we offer a 60% discount off our initial franchise fee. We’re a stable, growing brand within a booming industry, and we are steadily expanding nationwide. Our juice and smoothie franchise also boasts a strong financial picture.

“After seven consecutive quarters of substantial systemwide sales and increases, it’s a very exciting time to partner with Juice It Up! and we’re proud to have more veterans take advantage of our award-winning VetFran Platinum Program,” says Chris Braun, Juice It Up! CEO.

An accessible investment, a discount for former members of the military and a long history as a sustainable brand in a thriving industry make Juice It Up! a great franchise choice for veterans.

Why Juice It Up! works for veterans

The discipline of serving in the armed forces will serve you well as a franchise owner following proven systems to achieve success. And while that may be true of many types of franchise businesses, we may be the best franchise for veterans because of the way our healthy lifestyle mission dovetails with a veteran’s natural predilection toward fitness and exercise. Juice It Up! provides a perfect way to express your love of healthy lifestyles that you may have picked up while in the military.

As a successful franchise for more than 20 years, Juice It Up! provides the structured environment you know you’ll thrive in, while allowing you the space to make your own decisions as an entrepreneur. We’ll help you determine the best goals for your business and how best to achieve those goals. We have more than 100 units open or in development in California, Florida, New Mexico, Oregon and Texas, and many more available territories nationwide.

Two customers in military fatigues stand in line inside a juice it up store, where fresh produce is displayed.
Juice It Up! is the ideal business for veterans with integrity, passion and character, who have a strong commitment to their communities.

Marine Corps veteran Ken Hardy and his wife, Kristina, took advantage of Juice It Up!’s VetFran Platinum Program, which provides incentives including a 60% discount off the initial franchise fee, along with a full refund on the 2nd unit’s franchise fee as part of a two-store opportunity. The couple, who are passionate about their healthy lifestyle, will open our brand’s fourth Fontana, CA, location later this year.

“My wife and I met with many health-focused concepts and quickly realized that Juice It Up! was something we wanted to be a part of,” says Hardy. “It was also refreshing to learn about Juice It Up!’s generous franchise incentives for veterans, which made us confident that we were partnering with the best brand for us.”

Learn More

You can research Juice It Up! franchise profits and more details on our proprietary Juice It Up! Franchise Information Center. Just fill out the form on this page to receive access to this password-protected site. We look forward to hearing from you!