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Juice It Up! menu innovation featured in trade publication

We stand out among juice franchises by exploring beneficial and delicious ingredients in our smoothies, bowls and fresh juices

Three Juice It Up!-branded bowls atop a wooden crate in a field of greenery are pictured. The one on the left is blue, the one in the middle is berry colored and the one on the right is bright pink. All three have bright green spoon handles sticking out of them against a blue sky background.

A Vital Proteins® Blue Smoothie is captivating for a lot of reasons: it comes naturally in a pretty blue color, thanks to the nutrient-dense spirulina; the tangy blend of pineapple, lemon and mango — and it’s also packed with Vital Proteins Collagen to provide healthy support for hair, skin and nails.

Spirulina, a blue-green microalgae, has as much protein as peanut butter and is rich in Vitamin B complex, omega-3 and -6 fatty acids, iron, magnesium and many other nutrients besides. Spirulina is a new superstar in the juicing world, and Juice It Up! was among the first juice franchises to incorporate it into our smoothies and bowls, along with Vital Proteins. That’s one reason our Blue Smoothie was featured in Flavor & the Menu, a foodservice trade publication with a print circulation of 35,200 that covers all aspects of flavor and menu development.

Here’s an excerpt from the magazine’s article on functional drinks that include “wellness-promoting ingredients”:

Juice It Up!, a chain based in Irvine, Calif., that serves handcrafted smoothies and raw juice drinks, menus the Vital Proteins Blue Smoothie, featuring spirulina, Greek yogurt, pineapple, mango, lemonade and collagen… It makes reference to collagen’s “healthy support for your hair, skin and nails, and is full of extra protein.”

That protein call-out is worth noting as a new phenomenon in beverage, beyond the health-club world.

A Juice It Up!-branded cup is filled with a blue smoothie. Slices of pineapple, lemon, mango and other fresh fruit, along with a small pile of bright blue powder, surround the base of the cup.

Our leading juice franchise

With a full-time food scientist on staff and a passion for healthier lifestyles at the foundation of our business model, Juice It Up! is an excellent investment for anyone who shares a passion for healthier living. That doesn’t mean you have to be a marathon runner or maintain a perfect figure. To become a Juice It Up! franchisee, you don’t even need restaurant experience.

We have simplified operations for maximum efficiency and profit while also offering comprehensive training and operational support, Our ideal franchisee is someone with business experience and a lot of passion. We’ll train you and help educate your staff. When someone comes in and asks what to order when they’re going on an endurance hike or what product is best for a new mom who’s always tired, their Juice It Up! barista will know just what products to suggest.

Juice It Up! has been a known and beloved brand in Southern California for almost 25 years, and we were pioneers in the juice, smoothie and smoothie bowl segment, introducing such superfoods as açaí to market. Our startup costs are accessible, especially compared to other restaurant franchises, and our brand is growing leaps and bounds across America.

Learn more

If you have business experience and a passion for healthy living, you have a lot of juice franchises to choose from. Find out why Juice It Up! has been in business for nearly a quarter of a century, and how we continue to innovate today. Fill out the form on this page to get a password for our proprietary Franchise Information Center, which includes financial information, Q&As with longtime franchisees, tutorials for first-time franchise buyers and more. Meanwhile, please continue exploring our detailed research pages.