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Learn about Juice It Up!

Meet the Leadership Team

Juice It Up! leadership team is like a family of franchising experts

Chris Braun
President & CEO

Chris, our President and Chief Executive Officer, has recently joined our Juice It Up! family. He oversees corporate strategies to improve revenues and achieve brand growth. He also works to ensure that effective support services are provided to our franchisees without compromising the needs and expectations of our guests. Chris has two decades of corporate management and executive experience. He knows his way around the food industry with over six years thriving in board leadership roles over Dotta Foods and KonaRed Corporation. His favorite Juice It Up! menu item is the Ultimate Berry Bowl®.


picture of Melissa AillsMelissa Aills
Vice President of Procurement

Melissa has been a part of Juice It Up! since 2003. As Vice President of Procurement, she ensures our franchisees get the best pricing on products by successfully negotiating and managing multiple supplier contracts and facilitating the relationships among our distribution partners. In addition, she oversees product research and development, making sure our customers get consistently top-quality products at the best possible profit margin to the franchisee. Her favorite Juice It Up! menu item is the Ultimate Açaí Bowl®.


picture of marcus skinnerMarcus Skinner
Vice President of Operations

Marcus started with Juice It Up! In 2008 and worked in many departments before assuming his current position as Vice President of Operations in 2015. His previous roles included store management, franchise sales, real estate and field support. As Vice President of Operations, his first priority is providing support to our franchisees. He manages a team that visits stores frequently to help franchisees increase sales, decrease operational costs and realize maximum return on their investment. His favorite Juice It Up! menu item is the Immunizer®.


picture of jon wedeJon Wede
Director of Construction

Jon joined our team in 2016, and has a strong background in construction and engineering. He works closely with franchisees to assist and support the management and execution of construction projects, including new store builds and remodels. Jon’s ultimate goal is to facilitate a timely, high quality, effective and efficient store opening. His favorite Juice It Up! menu item is the Rejuvenator®.


picture of noah burgessNoah Burgess
Research & Development Scientist

Noah, who joined Juice It Up! in 2012, oversees product development and product quality as our Research & Development Scientist. He uses his background in science to create the perfect balance of powerful nutritional properties and delicious flavors to meet the tastes and dietary needs of our broad, discerning customer base. He also plays a crucial role in product strategy, innovation, franchisee training and education, procurement and operations support. Born and raised in Hawaii, Noah has always lived a healthy, active lifestyle, which inspires him to develop products for customers seeking better-for-you options to support the same lifestyle choices. His favorite Juice It Up! menu item (which he developed, of course!), is the Optimizer®.


Milena Rimassa
Marketing Director

Milena, who joined Juice It Up! in 2018, brings passion and a unique skill set to her role as the company’s Marketing Director. Previously, Milena was Global Marketing Manager for a leading Shenzhen-based LED manufacturer. She has held similar positions in health, energy and media sectors over her 20-year career.  Milena melded her passion for filmmaking, journalism and community engagement into a unique platform of multimedia storytelling and business development. She is a co-producer on “Roll With Me,” an award-winning feature-length documentary that was honored at the 2018 Slamdance Film Festival. Milena is currently developing a clean-food centric web series with SJB Brand Inc.’s food scientist. Her favorite menu item is The Detoxifier™.