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Innovation: How we’re standing out from other juice franchises

Looking for better customer engagement? At Juice It Up!, there’s an app for that

A young woman wearing sunglasses, a black fedora and leather jacket stands against an orange and yellow background, staring and smiling at her phone in one hand and an orange juice in a clear plastic cup with straw in the other.

Juice it Up! has just rolled out an easy-to-use mobile app that is much more than a simple rewards program. It makes customer ordering, sharing, planning and purchasing a breeze and brings valuable customer information to your fingertips, making it super easy to engage with your juice-loving, smoothie-sipping, bowl-chomping community.

The new Juice it Up! is a power boost that enables franchisees to engage with customers on a largely expanded basis, opening a world of possibilities for new or expanded business, more meaningful community engagement and more direct orders. Not only will you decrease the time between order and first sip, you will open your business to a flurry of new possibilities.

When the new Juice it Up! mobile app launches, our franchisees will be able to:

  1.     Identify top social influencers from many other guests and invite them to engage in an influencer marketing program, an effective marketing tactic for juice franchises and other consumer brands.
  2.     Grow catering revenue by running a catering-specific campaign that targets guests in decision-making roles at nearby businesses.
  3.     Customize segmented digital marketing campaigns based on guests’ interests. For example, restaurants can run a campaign targeting fans of each team in upcoming March Madness brackets, target foodies for an exclusive first look at new menu items, promote seasonal specials and other targeted specialty marketing.

What consumers want

Health-conscious eating is no longer a habit of a select few. Mainstream customers are progressively more informed about the benefits of fresh, healthy nutrition whether it comes in a juice, smoothie or tasty bowl. People are passionate about living healthier lifestyles and have a wider range of healthier options than ever before. To maintain our top market position among juice franchises, we have come up with a creative and innovative menu of juices, smoothies, açaí bowls and smoothie bowls for every age, palate and preference.

The Juice it Up! mobile app makes it super easy for customers to peruse the menu and even order in advance to avoid the hassle of waiting in line. With the new app, customers can now order online and quickly pop in and grab their custom-blended smoothie or raw juice before a workout or morning commute.

What franchisees need

Staying on top of ever-changing technology is key to remaining a real contender in the competitive juice market. Guest engagement is also an important component of any marketing effort, and the app helps us meet consumers where they are in today’s tech-driven world. It creates the potential for effortless operation while creating a more lucrative and community-engaged business.

About Juice It Up! juice franchises

Learn more about the Juice It Up! franchise opportunity by exploring our website. You can also gain access to more in-depth information on our proprietary Franchise Information Center. Simply fill out the short form on this page to receive a password. We look forward to hearing from you!