February 3, 2022
We’re excited to announce that our company has once again had a record-breaking year – climbing new heights in both same store sales and total system sales.
What New Records Has Juice It Up! Achieved in 2021?
So, what exactly was accomplished in 2021 besides continuing our dedication to helping consumers live healthier lives by providing quick, tasty, and nutritious options? Quite a number of things –
Some record-breaking 2021 numbers include:
- 26.3% increase of same store sales (SSS)
- 29.2% increase of total system sales (TSS)
- $41+ million in total sales – a new all-time high for us
To cap off such a fantastic year, Juice It Up! also saw the overall average unit volume (AUV) grow by 18%. AUV for the top 25% of Juice It UP! locations reached a total of $854,667, while the top 50% finished 2021 with an AUV of $730,339.
What Fueled This Growth?
What has allowed Juice It Up! to find this much success in such unpredictable times and hit new all-time highs in 2022?
Consumer Demand
Susan Taylor, President and CEO of Juice It Up! credits it to growing consumer demand, mostly brought on by seeing consumers basing their decision on what foods to consume based on their current healthy and wellness goals. We’re always extremely proud to have contributed positively to the lives of our guests every time they visit one of our locations.
Current Juice It Up! Franchise Locations
In addition to the increase in demand for the products we offer, our 2021 sales growth is due to the focus and determination of our franchisees and their teams, making sure to consistently deliver our brand’s promise.
Our Mobile App’s “Skip-The-Line” Ordering & Loyalty Rewards
Our mobile app with built-in ordering is a significant component driving our continued success, allowing guests to “skip-the-line” and order ahead. Additionally, guests enjoy the appealing new rewards and perks for loyalty members.
Here is a look at how our mobile app loyalty program and digital reach is continuing to help us grow:
- 57% increase in orders placed by loyalty members
- Mobile app outpaced in-store orders 51% to 49%
- The number of digital orders grew 70% in 2021
- 19.26% of all orders placed in 2021 were digital
- 11.26% of total sales took place within the app
- Adoption of third-party delivery partnerships
- Product Innovation & New Menu Offerings
Following in the footsteps of our 25 years year old business, product innovation continues to be at the forefront of everything we do. Constantly introducing new limited-time offerings has allowed us to compete with other smoothie chains.
In 2021, we introduced a handful of new offerings, including:
- Supercharger Juice
- Mighty-C Immunity Juice
- Mighty-C Immunity Shot
- Acai Berry Smoothie
- Chocolate Dipped Acai Smoothie
- Limeade Smoothie
- Blueberry Limeade Smoothie
- Ginger Chai Chiller Smoothie
- Horchata Smoothie and Bowl
New Franchise Development
With over 11 new agreements signed last year, we expect a total of 13 new stores to open on the West Coast in 2022. In fact, we’re committed to doubling our location count to approximately 200 within the next five years.
Twenty development plans are currently in the works, allowing us to explore new markets like Arizona. Among these include our first-ever drive-in store, several other non-traditional units, and continued redesigns to update existing stores.
Is Now the Time to Franchise with Juice It Up?
So, what does all this mean? Now more than ever is the time to invest. From the momentum we’ve experienced in the past year to the record sales growth we’ve seen, there’s never been a better time to invest in opening your very own Juice It Up! location.
If you’re interested in partnering with Juice It Up!, don’t hesitate to reach out. You can get started by exploring some of our current investment opportunities or contacting us online!