Juice It Up! Named a Role Model by Entrepreneur for Diversity, Equity, and Inclusion

January 9, 2024

Entrepreneur, a leading publisher and voice of entrepreneurship and franchising in the United States recognized Juice It Up! as one of the top franchisors in the United States for diversity and inclusion. While larger corporations have long championed Diversity, Equity, and Inclusion (DEI) initiatives, small businesses like Juice It Up! see the transformative impact on their customers, franchisee community, and with brand leadership. 

The benefits to franchisees are as follows:

Innovation and Creativity:

A diverse team of franchisees and corporate leadership brings together individuals with unique perspectives, life and work experiences, communication abilities, and other skill sets. A nurturing culture ripe with diversity of thought cultivates opportunities for innovative ideas and creative problem-solving. In a small company, where agility and adaptability are keys to success, these attributes are necessary to keep a brand fresh and competitive.

Talent Attraction and Retention:

Franchisees are always looking for ways to attract and retain responsible employees.  A commitment to diversity can be a powerful differentiator. Talented individuals increasingly seek safe workplaces like Juice It Up! who value diversity and provide an inclusive environment. These employees are more likely to stay and contribute to the long-term success of the business if they feel valued and embraced by franchisees and the brand.

Adaptability to a Changing Marketplace:

The business landscape is dynamic, and companies, regardless of size, must adapt to change. A diverse workforce brings a variety of skills and perspectives, making the brand more resilient in the face of challenges and changes.

Enhanced Customer Relationships

Consumers today are increasingly conscious of a company’s values and practices. Juice It Up! prides itself on building a culture of inclusion, enhancing its reputation with its customers. Consumers are more likely to support businesses that align with their values, and a commitment to inclusion strengthens customer relations and loyalty, translating into higher customer frequency and retention. This in turn drives franchisees’ revenues and profitability.

Entrepreneur, a leading voice for entrepreneurship and franchising recognized Juice it Up! for such an achievement. 

If you would like to learn more about owning a Juice It Up! Franchise:

Carlo Verdugo


Juice It Up!

Vice President Operations and Business Development

24 Corporate Plaza, Suite 100, Newport Beach, CA 92660