Susan Taylor, Juice It Up! President & CEO, Named Top 100 Movers & Shakers

May 23, 2022

We are thrilled to announce Fast Casual has named Susan Taylor a Top 25 Executive in its Top 100 Movers & Shakers for 2022. Three attributes – innovation, nimbleness and creativity – were top of mind this year when judges sifted through the hundreds of nominations. After hours of deliberation, the panel settled on 75 brands and 25 executives to round out this year’s list.

Susan joined the Juice It Up! leadership team in 2019 as VP of Operations and Business Development and took the CEO position a year later.

With 30 years of restaurant franchise experience to her credit, half of which were spent with Jamba Juice, she has led Juice It Up! to record sales. Last year, for example, was the California-based chain’s best sales year in brand history with total system sales climbing over $42 million and same-store sales up 26.3% over 2020. Store sales have increased by 50% since 2019.Susan Taylor at Juice It Up!

From exponentially increasing its base of loyalty members, driving digital sales and continuing to emphasize menu innovation, Taylor and the entire Juice It Up! Support Team’s efforts are paying dividends, with 2022 projected to be the brand’s biggest growth year ever in terms of units signed and opened.

Recent initiatives under her direction include the unveiling of a new store design, including one flagship corporate location used for training and product testing. She also oversaw the completion of the launch of skip-the-line mobile ordering, plus the continued growth of third-party delivery with partners such as DoorDash and Postmates. These strategic brand initiatives, plus numerous others in her purview, are fueling success for the brand by growing sales, unit count and profitability.

Juice It Up! is more than just a juice franchise. For 27 years, Juice It Up! has been serving the best in handcrafted smoothies, fresh-squeezed raw juices and superfruit bowls. Always ahead of the trends, Juice It Up! designs every menu item focused on equal parts flavor and functionality to offer products that not only taste great, but also support an active lifestyle.

With an unwavering commitment to help guests make educated decisions based on their personal tastes and wellness goals, Juice It Up!’s highly customizable menu and large variety of functional ingredients make it easy to personalize any order to meet the specific wants and needs of guests at every level of health.

Juice it Up! is an exceptional franchise opportunity in a high growth category. It is a great fit for growth-oriented multi-unit entrepreneurs looking for a simple business model and have a passion to promote a healthy living lifestyle.