Juice It Up! Launches Protein Açaí Smoothie and Celebrates Return of Fan-Favorite Chocolate Dipped Açaí Smoothie

April 8, 2024

Juice It Up! Rewards® Members Gain Early Access to New Protein Açaí Smoothie

NEWPORT BEACH, Calif. (March 25, 2024) Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, and superfruit bowl chains, is proudly welcoming spring with the introduction of its Protein Açaí Smoothie, alongside the return of the popular Chocolate Dipped Açaí Smoothie. Loaded with antioxidants and protein, the limited-time smoothies are perfect for guests looking to give their routine a spring refresh, while maintaining or elevating their protein and nutrient intake. Since 2001, Juice It Up! has featured açaí as a menu mainstay, cementing the brand as one of the first, if not the first, smoothie and bowl chain in the U.S. to introduce the Brazilian berry before açaí gained its reputation as a nutrient-dense superfruit.  

“At Juice It Up!, we have long prided ourselves on being at the forefront of menu innovation and ingredient discovery, underscored by our 23-year partnership with SAMBAZON® açai and consistent incorporation of interesting, lesser-known healthful ingredients,” said Susan Taylor, Juice It Up! president and CEO. “Our new Protein Açaí Smoothie, as well as the return of our popular Chocolate Dipped Açaí Smoothie, serve as a testament to our Juice It Up! community that we are listening to the wants and needs of our consumers, while also delivering on-trend products that are as good-for-you as they are delicious.”

Boasting up to 25 grams of protein, the new Protein Açaí Smoothie features SAMBAZON® organic açaí, ripe banana, peanut butter, almond milk, non-fat yogurt, guarana and a choice of three protein powders – whey, soy or plant-based – for guests to customize to their liking. The Protein Açaí Smoothie shares the same protein-packed base as Juice It Up!’s popular menu mainstay, the Protein Açai Bowl – the success of which inspired the creation of the limited-edition smoothie. Whether guests choose to sip on-the-go or enjoy the popular bowl format, Juice It Up!’s Protein Açai options are ideal meal replacements or supplemental boosts of protein. Additionally, Juice It Up!’s wildly popular Chocolate Dipped Açaí Smoothie is returning to the menu for the fourth consecutive year. Made with SAMBAZON® organic açaí, soy milk, ripe banana, and Ghirardelli® chocolate, the decadent treat not only tastes indulgent, but also provides an excellent source of calcium and magnesium. 

“We are honored to be a part of Juice It Up!’s exciting journey as they introduce their latest menu masterpiece. SAMBAZON® takes immense pride in our 23-year partnership with Juice It Up!, a collaboration built on trust, quality, and a shared commitment to delivering exceptional açaí experiences. We look forward to many more years of success, innovation, and flavorful adventures with Juice It Up!,” said Robert Spinelli, Senior VP Foodservice at SAMBAZON®. 

A trailblazer in introducing exotic and lesser-known superfruits to the masses, Juice It Up! has earned a reputation for serving the best-tasting smoothies, bowls, and fresh raw juices in the industry. Always ahead of the curve, Juice It Up! is committed to ingredient transparency – keeping guests informed about what goes into their fresh creations. In addition to helping guests make educated decisions based on personal tastes and wellness goals, Juice It Up!’s variety of functional and flavorful menu items offer something for every palette. 

Juice It Up! Rewards® members can enjoy exclusive early access to the new Protein Açaí Smoothie, which is available now to purchase only through the Juice It Up! app. The Protein Açaí Smoothie will launch systemwide for all guests on April 2 and will be available through April 30 in-store, online and through the mobile app. The Chocolate Dipped Açaí Smoothie will be exclusively available on the mobile app for reward members from April 2 through April 30. The Juice It Up! mobile app is available for download in the Apple (iOS) and Google Play (Android) stores. Using the app, guests can easily place orders and pay ahead, earn loyalty points and redeem seriously juicy rewards. Juice It Up! products are available via carryout, order ahead, and delivery through DoorDash, Grubhub, Postmates and Uber Eats in most locations.

To view the full menu and nutritional information, and to find your nearest Juice It Up! location, go to www.juiceitup.com.

Juice It Up! Launches Protein Açaí Smoothie, Available for Rewards Members Starting March 25 

About Juice It Up!
Juice It Up!, one of the nation’s leading handcrafted smoothie, superfruit bowl and raw juice chains, was founded in 1995 with its Franchise Support Center now located in Newport Beach, California. Juice It Up! designs every menu item focused on equal parts flavor and functionality to offer products that not only taste great, but also support a healthy and active lifestyle. With over 100 locations open or under development across California, Arizona, New Mexico, Oregon and Texas, the company is showcasing a new restaurant design, strong new digital mobile ordering technology, a heavier focus on functional products and ingredient transparency, and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” For more information about becoming a Juice It Up! franchise partner, visit www.juiceitupfranchise.com.

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